Who We Are

Jenn Stoll joined DentalPlans.com in 2003 and now serves as the company’s Chief Commercial Officer. As a key member of the company’s executive leadership team, Stoll is dedicated to ensuring a world-class product offering and partner marketing platform that will enable consumers to enjoy a compelling shopping experience with DentalPlans.com. She leads company efforts with carrier partners, broker-affiliates, group businesses and the dentist marketing channel.

Stoll served as a marketing consultant to DentalPlans.com for two years, as Vice President of Marketing for five years, and President for 3 years. She brings 15 years of digital marketing experience to the company. Stoll previously was Director of Marketing at Naviant/eDirect/Sweepsclub.com and a Product Buyer/Destination Manager with Certified Vacations. She is a member of the National Association of Dental Plans (NADP), a Board Member of Consumer Health Alliance (CHA), and has been a Chief Executive Member of Vistage Florida since 2009.

Stoll holds a Bachelor of Science degree from Syracuse University. She was also named to South Florida Business Journal’s 40 under 40 in 2012.

Marge Keen brings more than 15 years of experience to the dental industry, specializing in dental savings plans. Since joining DentalPlans.com in 2002, a leading online dental and health savings online marketplace in the U.S., Keen has contributed to the company’s success, providing innovative solutions for expedient growth. As the company’s current Vice President of Network Development, she is integral in creating, maintaining, and growing network relationships, products, and overall revenue.

Keen also served as the company’s Senior Director of Network Development as well as the Vice President of Sales. As the Vice President of Sales, she managed all operational functions for the company’s call center. In that capacity, she developed and implemented sales strategies to increase revenue and oversaw more than 50 staff members.

Keen holds a Bachelor’s in Education from Florida Atlantic University.

As the Vice President of Finance, Tara Rivera serves as a key member of DentalPlans.com’ executive leadership team. In this role, Rivera is responsible for providing accurate and timely financial reporting, treasury management, corporate tax functions as well as financial analysis and reporting to drive company growth and performance.

Rivera, a seasoned professional, brings more than 15 years of finance and accounting experience to her current role. And, before being promoted to Vice President in 2016, Rivera served as DentalPlans.com’ Controller since joining the company in 2013. Prior to DentalPlans.com, Rivera held various positions including Senior Director of Accounting and Finance with Alorica; Senior Assistant with Deloitte & Touche LLP; and Senior Financial Analyst with Seacor Holdings Inc.

Rivera holds a Bachelor of Science in Business Administration from the University of Florida, graduating with Honors, and she also attended Florida Atlantic University with a concentration in accounting. Rivera is a Certified Public Accountant in the State of Florida.

Michael Eliav joined DentalPlans.com in 2022 as Vice President of Marketing, bringing over 20 years of experience in multiple verticals.

Prior to joining the DentalPlans.com team, Michael held Marketing leadership roles at Nestlé Health Science and Wyndham Destinations. Most recently, Michael led Ecommerce & Marketing for Puritan’s Pride, a vitamin and supplement brand in the Nestlé portfolio. Previously, he held several roles at Wyndham Destinations, starting as a Retention & Loyalty leader for Wyndham’s timeshare exchange program, RCI, where he achieved record performance in member retention, before taking on an expanded role overseeing Marketing for several other travel brands. He spent the first decade of his career in Media, managing customer acquisition, engagement, and retention marketing on iconic magazine brands including Vogue, Elle, Car & Driver, and U.S. News & World Report.

Michael has a passion for the health and wellness space and is excited to share the benefit and value of dental savings plans with both new and existing plan members.

Eliav holds a Bachelor’s in Politics, Philosophy & Law from Binghamton University (State University New York).

John serves as President of DentalPlans.com, a Henry Schein One business dedicated to bringing affordable and high-quality health care to millions of individuals and their families.

Prior to joining the team, John spent over 20 years in management and executive roles at leading companies such as Amazon.com and Ancestry.com, as well as startups Expert Voice and Lightstream Communications. Much of his focus has been in Marketing and General Management where he has led the growth and expansion of technology services both domestically and internationally. His experience includes building and launching AncestryDNA to be the world leader in direct to consumer DNA services, active participation in a successful IPO and the successful marketing partnership with many of the world’s top performance Brands. Prior to John’s Internet and Technology experiences he served with distinction as a Naval Officer deployed in support of various overseas Operations. He earned his B.S. in Mathematics from the United States Naval Academy (Annapolis) and his M.B.A. from Carnegie Mellon University.